KC

Katrina D. Canlas

Where your customers trust AI to decide, I build the content strategy that makes you the answer.

Katrina D. Canlas smiling outdoors

Engineer turned storyteller. Data-obsessed. Narratives that move people to take action.

I build SEO/AEO strategies, full-funnel content systems, and demand-gen assets that make high-growth brands discoverable.

Results at a glance

AI Visibility

2.5x

Built AEO content strategy boosting brand citation across ChatGPT, Perplexity, Claude, and Google AIO in 6 months.

Share of Voice

+21.1%

Scaled organic entity authority and topical coverage to secure market share across target product terms.

Leads

+179%

+16% Conversions

Aligned content messaging in 5-6 thin, undifferentiated ads to capture high-intent customers while increasing conversion rates.

Leads

62 MQLs

Authored research-backed industry reports that captured decision-makers and added 104 new CRM contacts.

Story

Trust me, I’m an engineer.

People don’t expect an engineer to write stories. But my content isn’t built on intuition alone. It’s driven by editorial systems, search data, and performance metrics.

I treat every piece of content like an optimization problem: I cut the fluff and build structured narratives that AI answer engines and decision-makers both trust, so you become a visible, easy choice.

Skills

Your customers are searching for solutions online. I make finding you effortless.

01

Help Brands Show Up in AI Search

Get AI to Recommend You. I structure content so AI tools like ChatGPT, Perplexity, Claude, and Google AIO cite your brand when people ask for recommendations.

Build Online Trust. I position your product as the trusted answer for high-intent search questions.

02

Tell Clear Product Stories

Real Customer Case Studies. I interview customers and write compelling stories about how your product solved their real-world problems.

Product/Feature Launches. I design clear landing pages and messaging strategies to launch new features and integrations smoothly.

03

Write High-Converting Content

In-Depth Reports & Guides. I design industry surveys to generate proprietary data, analyze the research, and write authoritative reports that capture leadership's attention.

Better Ads & Landing Pages. I write and A/B test ad copy and landing pages across Google, Meta, X, and LinkedIn to drive more leads.

Services

Custom-built for what your brand needs.

Hire me for a standalone sprint, a specific phase, or the complete end-to-end strategy.

01

Audit.

I review your current digital presence to see where you’re losing search traffic, AI recommendations, and buyers.

02

Strategy.

I build a clear roadmap focused on the exact topics, channels, and messaging that reach your ideal customers.

03

Execution.

I ship the content, including website copy, blogs, reports, case studies, social copy, and help center resources.

04

Metrics.

I track what’s working, see where AI tools and buyers are taking notice, and refine everything to keep momentum going.

Clients

Clients include

  • Stord
  • Parcel Tracker
  • AquaTerra Digital
  • Profound Logic
  • ALF Lawn and Pest
  • MRoofing
  • Tri-County Heating and Air
  • Texas Rainmakers
  • Warweg & Co. Inc.
  • Stonebridge Lawn & Garden
  • KnowYourDNA
  • Pure World
  • Bells of Steel
  • Loox Reviews
  • Twin Oaks Real Estate

Contact

Every word holds value. Every story feeds the conversion loop.

Have a project in mind, a search gap to fix, or an AEO strategy to build?

Drop me a line at:

inquiry@katrinacanlas.com